Green eating

Customers needs are changing slowly but surely. The market is segmented enough. What has considered a few years ago as slightly trendy change lasting for not more than half a year can become a new way of life. The way of life shaping people’s lives and sure accordingly market itself. That leads to the reconsideration of pigeonholing we used to use for some of the lifestyles.

We assigned the label to a particular category or class, especially in a manner that is too rigid or exclusive and it passed unnoticed. But now it becomes a real fact.

“Eating green means eating whole, nutritious, minimally processed foods that are healthy for body and the environment. There are two important factors for considerations of eating green. One is how the food is grown and second is where it comes from.”

Eat clean, grean eating, Vegan or Vegetarian?

Increasing “eat clean” or “green eating” become more than seasonal rage. It’s not just “after 50 age” heatlhy topic. Many young grow up in this “green food” environment and realized there are many benefits to being vegetarian.

This lifestyle bringing many benefits into consumer’s lives. You just don’t get sick that easily. Health experts have found a number of benefits from not eating meat. Vegan expert Susianto for instance, believes plant-based diets can make increase children’s immunity and also make them smarter.

“Green” Restaurants

Growing existence of vegetarian or let’s say “vegetarian oriented” restaurants not just in malls, but also other popular spots has also contributed to this new trend.

Passion for discovering closest vegetarian restaurants is a habit of wide customer sample. Updating menu offer of differently focused restaurants or reconsideration of targeting this customer’s group when opening the new restaurant can be meaningful.

The proof of growing numbers

Based on statistics from the International Vegetarian Union in Asia Pacific estimated that there are 2 million vegetarians each in Indonesia, Thailand, Malaysia and Singapore.

It’s not a question of religion anymore. In Indonesia where is about 85% of population Muslim being vegetarian is good for their health.

Facts speak for themselves. The increase has been significant over the past 10 years. High growth in Indonesia was enormous mostly on the prevention side. About 10% are in the capital city.

Guesstimate, there is 2000 vegetarian restaurants in Asean. Most of them are in Singapore. Taiwan has the highest number of vegetarian restaurants in Asia at 4000. It’s considered as veggie heaven in Asia with about 13% following the diet.


Graph: Economic valuation of the health and environmental benefits of dietary change compared with a reference scenario for the year 2050. The three nonreference scenarios are as follows: one based on global guidelines on healthy eating and energy intake (HGD) and two based on vegetarian and vegan dietary patterns (VGT and VGN). (Left) The value of environmental benefits derived from estimates of the social cost of carbon (SCC) and the value of healthcare benefits based on estimates of the costs of illness (CoI), including direct healthcare costs and total costs, which also include indirect costs associated with unpaid informal care and productivity losses from lost labor time. (Right) The value of health benefits associated with the willingness to pay for mortality reductions based on the value of statistical life and life-year (VSL and VSLY). The uncertainty intervals for the environmental valuation stem from different SCC values in 2050 [71 US dollars per ton of CO2 (71 USD/tCO2); 27–221 USD/tCO2], and the uncertainty intervals for the health valuation stem from high and low values of the costs of illness (±30%) and the VSL (±50%).

Source: Study by Marco Springmanna, H. Charles J. Godfraya, Mike Raynera and Peter Scarborougha (PDF file)

Recently published study by the University of Oxford consist data by Marco Springmann (a post-doctoral researcher working on the “Future of Food” project) and his colleagues is good source of data.

A study pointing at significant changes in the global food system and dietary patterns that are not just regional diets. Avoidance of climate change and the preventative health benefits are cited by Springmann as the primary advantages. Analysis and valuation of the health and climate change benefits of dietary change.

Trip Advisor customer reviews increase

As Keshia Hannam wrote for Forbes magazine, a recent analysis of hundreds of customer reviews on the popular travel portal Trip Advisor about vegetarian restaurants prove the concept of growing popularity of vegetarian spots all over the Asian cities.There were found five Asian cities: Taipei, Delhi, Seoul, Ho Chi Minh City and Chiang Mai – among the world’s top 10 vegetarian spots.



The other five cities were London, Prague, Berlin, New York and Portland. Ranking list was based on the highest average rating, the percentage of 4 and 5-star reviews and the number of vegetarian restaurants per capita in 250 cities.

Bangkok vegetarian restaurants

Vegetarianism is a growing trend among urban Thais. Purely meat-free restaurants are still generally few and far between but still become more and more popular. Banglamphu has the greatest concentration of vegetarian-friendly restaurants.

Almost 10 years ago there was hard to find vegetarian restaurant operating in Bangkok. At that time to find a vegetable salad was not as easy task to do. That’s why the opening of vegetarian restaurant was entering niche market.

The young generation looks for food that has lots of vegetables. The reason is simple. It’s for the sake of their own health. Less processed food, using minimal chemicals and is not so complicated to prepare is favored. Where to go if you are looking for “clean food” or somehow restaurant with vegetable run over this helpful list.(coming soon) It inconspicuously started to removing it’s “hipster label” nutrition and becoming part of daily cuisine.